Online chinese wedding ceremony interaction reimagined

With Love (UIUX & Concept Design)

Mar 21 - Apr 21 (6 weeks)

Background

COVID-19 pandemic had made wedding ceremony obsolete around the world. While e-wedding had become many couples' alternative, it is clear that there the experience is not ideal. With Love is a design solution that aims to reduce the emotional gap between hosts and guest in an e-wedding.

Tools and Methods

Affinity Diagram
Empathy Map
Customer Journey Map
Personas
Scenario sketches

Contribution

User Research
UI Design
Prototyping
Branding
Scenario Sketches

Design Challenge Statement

"COVID-19 has separated some family members from their hometown, how might we recreated some of the activities that will typically be done between family members?"

The project began with identifying cultural community, ritual and the value behind the ritual. The team has selected Singaporean and Malaysia Chinese as the community of focus, Chinese Wedding as the ritual and "Togetherness" as the cultural value.

Problem Statement

With the social distancing measures that were put in place tackle the COVID-19 pandemic, physical wedding ceremonies had became inconvenient and dangerous to host. While this unforeseen circumstance had people turn to hosting wedding online, it is obvious that e-weddings are different from physical weddings in many ways due to the physical distance of the couple and their guests, which could prevent both parties from having the same positive experience of a physical one. Hence, this could potentially erode the core feeling of togetherness that is so highly valued in the Singaporean and Malaysian Chinese community.

Contextual Research

User Interviews

To get a better understanding of the current wedding scene in the Singaporean and Malaysian Chinese community, we interviewed a variety of target groups to get different perspectives. These included both the wedding couple and the guests from online and physical weddings. Overall, we interviewed four people, one from each target group.

Affinity Map

As a lot of qualitative data was gathered from the interviews, we used an affinity map to find natural patterns in the feedback of these four target groups we interviewed. This enabled us to get meaningful insights from the large amounts of feedback we gathered.

Empathy Map

We also wanted to articulate our findings about the different target groups that we interviewed. Hence, we created an empathy map to aid us in achieving this.